0Shares0000SportPesa CEO Ronald Karauri.LONDON, United Kingdom, Sep 7 – Leading betting firm, SportPesa has made the star-studded shortlist for the prestigious Football Business Awards (FBA) 2017 that rewards the hard work that takes place in supporting the success of the game in the United Kingdom. SportPesa was shortlisted as a finalist for two global awards under the category of Best Brand Activation involving Football for their campaigns with English Premier League giants, Everton FC and English Football League Championship outfit- Hull City Tigers FC. “It is truly an honour to receive such a high profile recognition for our efforts to promote football development across various regions and using football to unite cultures as well as build careers. To receive, not one but two nominations speaks volumes about the work we put in to grow the game,” SportPesa CEO Ronald Karauri said.SportPesa is one of the three companies with two nominations in the awards which have 97 finalists comprising English Premier League clubs, various charities, media companies, hospitality companies and gaming firms among others that have been nominated under various categories.The black-tie FBA gala night, for the national event at which all the achievements off the pitch are celebrated at the end of each year, will be held in London on November 2.Everton signed a record title partnership deal with the bookmaker on May 15 and got the nod for the Brand Activation award for their very first engagement with SportPesa which saw the Blues make a historic tour of Tanzania that celebrated their addition to the company’s expanding portfolio.The Toffees; who became the first EPL team to play in East Africa when they beat 2017 SportPesa Super Cup champions, Kenyan titans Gor Mahia FC 2-1 in Dar-es-Salaam on July 13, conducted a series of engaging community activities on the side-lines of their landmark tour.The advance party led by retired club legend, Leon Osman, travelled ahead of the squad to learn more about local culture, meet coffee growers and take a tour of Dar in a bicycle before the team visited Uhuru Primary School where UK aid is ensuring deaf and blind students receive the same level of education as their classmates.The Toffees featuring star-signing and retired England captain; Wayne Rooney, then joined Albino United FC for a training session to highlight the challenges those with the condition face in the region and presented each player with the 2017/18 away shirt besides conducting football clinics.The Hull City versus SportPesa All Stars game held in February, the first time for a Kenyan side to play an EPL side, gave rise to the careers of many budding footballers among them 16-year old Joshua Otieno, a player drawn from Kenya’s Sony Sugar who got a chance to briefly train with Hull City youngsters after the game.The sixth edition of the Football Business Award will be held in London on November 2. The latest nomination comes three months after SportPesa clinched two awards at the Discovery Sports Industry Awards held in Johannesburg, South Africa.SportPesa scooped the award for Best African Sponsorship for its support of the grassroots league Super 8 in partnership with local organization Extreme Sports Limited. The company’s marketing campaign ‘Made of Winners’ emerged best in the Pan African Campaign of the Year category. The award came shortly after SportPesa was recognized as a Super brand in January 2017.0Shares0000(Visited 1 times, 1 visits today)
New Delhi: The Congress on Monday accused Prime Minister Narendra Modi of violating Indian foreign policy’s “time honoured principle” of not interfering in the domestic elections of another country by “actively campaigning” for US President Donald Trump at the ‘Howdy, Modi’ event in Houston.The opposition party said by taking a “partisan” position, the prime minister has done a “disservice” to long-term strategic Indo-US relations. It also took a swipe at Modi saying it would have been better if he would have “shed his aversion” to Jawaharlal Nehru and joined in endorsing what the US Senators were saying about the country’s first prime minister. Also Read – 2019 most peaceful festive season for J&K: Jitendra SinghCongress senior spokesperson Anand Sharma said it should not be seen that India is taking sides and the Prime Minister using the Houston platform to exhort and raise the slogan of ‘Ab ki baar Trump sarkar’ was better avoided. “We have a strategic partnership between India and the United States of America which is bipartisan, which we fully endorse. “But, there is a time-honoured convention of India’s foreign policy that when we engage with the foreign governments or the President or Prime Minister when on foreign soil, we do not take part in the domestic electoral politics. Prime Minister should have honoured that,” Sharma told reporters. Also Read – Personal life needs to be respected: Cong on reports of Rahul’s visit abroad”It should not be seen that India is taking positions or sides and Prime minister using that platform to exhort and raise that slogan on ‘Ab ki baar Trump sarkar’ was better avoided,” the Congress leader said. Sharma said India has engaged with both Republican administration and Democratic administration and it was a Republican administration under President George W Bush “when we successfully negotiated the Indo-US Nuclear deal during Prime Minister Manmohan Singh’s tenure”. He said when the US elections came, the Indian leadership under Prime Minister Manmohan Singh did not take a partisan position to support or endorse the Republicans and when Barack Obama took over as the US President, “we carried on with the US engagement with the Democratic administration, as effectively as we had done with the previous Republican administration”. “As far as India’s strategic interests are concerned, we have to engage with all the parties concerned. We wish the prime minister for his visit. We hope that President Trump would appreciate the Indian diaspora greeting him when the prime minister was there,” he said. On President Trump attending the ‘Howdy, Modi’ event in Houston, he said, the Congress has no objections to it. “But, we hope the Prime Minister would get President Trump to agree to restore all the cuts on H1B Visas, reduce the fees and again restore the GSP so that Indian exports can get access to the US markets,” he said. Earlier, in a series of tweets, Sharma said Modi was in the US as India’s prime minister, and not a star campaigner in the US elections. “Mr Prime Minister, you have violated the time honoured principle of Indian foreign policy of not interfering in the domestic elections of another country. This is a singular disservice to the long-term strategic interests of India,” Sharma said on Twitter after the event in Texas on Sunday night where Modi and Trump shared the stage. “Our relationship with the United States of America have throughout been bipartisan, vis- -vis Republicans and Democrats. Your actively campaigning for Trump is a breach of both India and America as sovereign nations and democracies,” he added. Sharma’s party colleague P Chidambaram, who is in Tihar jail on charges of alleged corruption, also took a dig at the prime minister over his “Everything is fine in India” remark in Houston. “Bharat mai sab achha hai. Except for unemployment, loss of existing jobs, lower wages, mob violence, lockdown in Kashmir and throwing Opposition leaders in prison,” Chidambaram tweeted through his family. Congress leader Jairam Ramesh also hailed US House majority leader invoking Jawaharlal Nehru in his speech at the ‘Howdy Modi’ event, saying it would have been better if Prime Minister Modi would have shed his aversion to India’s first PM and joined in endorsing what the American leaders said.