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Barnardo’s launches funny viral e-mail to promote sponsored runs

first_img  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital Events Giving/Philanthropy Barnardo’s has launched a viral e-mail campaign depicting fancy dress runners in an attempt to sign up runners to raise funds for the charity in sponsored runs.The viral e-mail shows videos of six fancy dress runners, including a Statue of Liberty, Egyptian Mummy, angel and pantomime horse, training on a gym’s running machine. “It doesn’t matter where you run or what you wear,” reads the e-mail’s message. “Just have fun and help us turn your miles into children’s smiles.”The charity is hoping to recruit runners with places in events from fun runs to marathons, and it is also offering places in marathons and half-marathons in the UK, France and the USA, which runners can register for online. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Barnardo’s launches funny viral e-mail to promote sponsored runscenter_img The e-mail was sent first to the charity’s 6,000 staff, and will then be sent to targeted supporters.You can view the viral e-mail online at Barnardo’s Web site. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 18 March 2004 | Newslast_img read more