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Proven strategies to create fiercely loyal members

first_imgEverything your organization does, internally and externally should revolve around building deeper relationships. From internal staff relationships, to member relationships, and relationships with other brands (i.e. community, vendors, etc.), by focusing on building individual relationships, and opening up ongoing communications, your credit union will be poised for organic growth.4. Consider Your Members’ Perspective Think about which brands you are most loyal to, and why. Apple, Amazon, and Southwest are some of the top brands that often come to mind. Most likely your “why” revolves around product quality, experience, and/or convenience factors. Now think about what it would take to make you become disloyal to your favorite brands. One way to keep a finger on the experience pulse is Member Experience Mapping. Member Experience Mapping is a great way to gather a 360° view of what your members are experiencing when they interact with your brand. Mapping your members’ experiences is a crucial step in showing the gaps between consumer expectations and perceptions of the actual experience along the way. Closing these gaps will help your credit union achieve peak member loyalty.The best kind of member loyalty comes from an exchange of value between the member and the Credit Union, where conversations revolve around how you can better serve the member’s needs, and not so much focused on the business results. When the relationship is valued more than the sale, loyalty is sure to follow. Commitment sounds like an obvious part of any business plan, however for many Credit Unions it’s not always so easy. If you want commitment from your members in the form of loyalty, you’ll have to give commitment in return. Here are a few commitments your credit union can make to aid in creating loyalty:Commit to being the best at what you doCommit to the member relationshipCommit to your Brand3. Maintain a Relationship Mindset It’s a well-known fact that growing just a small percentage of your profitable members can make a tremendous impact on your bottom line. When approximately 20% of your members make up 80% of your profit it’s easy to see the impact of increasing loyal members. But which members are likely to generate the most profit, and how do we get them to become and remain loyal?Loyalty means something different to every financial institution. What does loyalty mean to your organization? Here’s an example from one $600m credit union in the Northeast:Checking Account with debit cardDirect DepositMinimum of 1 LoanAggregate balances of $10,000+Whether you use number of products, aggregate balances, profitability, or lifetime value, if your focus is on member loyalty, you’re headed in the right direction. “Your customer doesn’t care how much you know until they know how much you care.”  -Damon Richards.When members feel valued, and have a connection with your brand, they are more likely to consider you first when it comes to future financial decisions. Here are a few ways for your Credit Union to acquire and retain loyal members.1. Establish an Emotional Connectioncenter_img The first step in creating a fiercely loyal member is to build an emotional connection. When you are able to tap into a consumer’s emotions, you’re often able to influence their purchase decisions. A few ways to establish an emotional connection with members:Build CredibilityProvide ValueBe TransparentLive Your Brand2. Be Committed 36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Detailslast_img read more

Heitinga won’t shy away from criticism

first_img “I’m on Twitter because I want to show a little bit of myself to the supporters. “I hope to get respect when I put something on Twitter and see people react positively. “If the response is only negative then the time will come when no-one is on Twitter any more. “The gap between the fans will become bigger. “At the moment the gap can become smaller because you can respond to supporters’ questions and speak to them.” The Holland international, back in the side as a result of Phil Jagielka’s injury, has borne the brunt of supporters’ anger after some poor performances. Last month Heitinga took the criticism on the chin when he was deemed to be at fault for all three goals in the 3-3 draw at home to Aston Villa, accepting his bad performance with an admission on Twitter. That display, in which he was taken off after 65 minutes, and admission prompted huge criticism but the 29-year-old insisted it does not affect him. “I don’t really care what people say,” he told the Liverpool Echo. Press Associationcenter_img Everton defender John Heitinga insists he is not affected by fans’ criticism and remains committed to engaging with them despite the abuse which has been dished out to him this season.last_img read more

Roundup

first_imgThe following incidents were reported in the USC Dept. of Public Safety incident report summary between Monday, Oct. 22, and Tuesday, Oct. 23. Crimes against propertyAt 7:56 p.m. on Oct. 22, DPS officers responded to a report of a suspect roller skating through campus carrying two bicycle wheels and detained him for investigation near Childs Way and McClintock Avenue. The suspect claimed that the wheels were given to him by a friend, but the officers were unable to confirm his story. The officers then confiscated the wheels,  and the suspect was released after being advised that he could claim them with proof of ownership.at 4:44 p.m. on Oct. 22, a suspect used an unknown substance to write graffiti on the side of a non-USC male’s van at 1289 36th Place. There was no permanent damage.Miscellaneous incidentsat 10:35 a.m. on Oct. 22, a non-USC female reported that she observed a suspect peering into a window of a residence adjacent to hers at 2666 Ellendale Pl. and stated that this was at least the third time she has seen him.  DPS officers responded, locating and detaining the suspect. The suspect was positively identified by the female during a field “show-up,” then was arrested and transported to Metropolitan Detention Center for booking.last_img read more

Clippers’ Kawhi Leonard named an All-Star starter

first_imgThe Clippers’ Fun Guy is going back to the All-Star Game.Kawhi Leonard’s first appearance as a Clipper will mark his fourth All-Star appearance overall, all of which have been as a starter. After representing the San Antonio Spurs and Toronto Raptors in previous All-Star Games, Leonard will become the seventh player in league history to appear on behalf of three franchises.The league announced Thursday that he joined Lakers teammates LeBron James and Anthony Davis as frontcourt starters representing the Western Conference. The other starters – as selected by a combination of fan, media and player voting – are Houston’s James Harden and Dallas’ Luka Doncic.The Eastern Conference will be represented by Milwaukee’s Giannis Antetokounmpo, Philadelphia’s Joel Embiid, Boston’s Kemba Walker, Toronto’s Pascal Siakam and Atlanta’s Trae Young. Leonard might not have been keeping count at home, but he finished third in the Western Conference fan vote, with a total of 3,917,190 tallies, according to the NBA. George – who is averaging 23.5 points, but who missed the first 11 games because of rehab on his shoulders and has been sidelined for the past seven games with a hamstring strain – came in fourth among fans, with 1,505,691 votes.James led all Western Conference fan vote-getters with 6,275,459.Antetokounmpo got 5,902,286 fan votes, far and away the most in the Eastern Conference captain race. Like James, Antetokounmpo will captain his conference’s team for the second consecutive year after his side lost to Team LeBron last season. Clippers hope they can play to their capabilities, quell Mavericks’ momentum For Lakers’ LeBron James, Jacob Blake’s shooting is bigger issue than a big Game 4 victory Related Articles Game 4 photos: Luka Doncic, Mavs shock Clippers in overtime center_img All-Star reserves chosen by the coaches from each conference will be announced next Thursday and the All-Star draft is set for Feb. 6, when James and Antetokounmpo will draft the starters and then the reserves. The All-Star Game will be played Feb. 16 at the United Center in Chicago.Last summer, Leonard further increased his profile by leading the Toronto Raptors to their first NBA title, earning recognition as the Finals MVP for the second time. Then he opted to join the Clippers this offseason as a free agent, teaming up with Paul George, who arrived in a blockbuster trade.Leonard is averaging a career-high 27.1 points, 7.4 rebounds and 5 assists this season. He’s stuck to an injury management regimen, skipping half of every set of back-to-back games and which has, in part, limited him to appearances in 34 of the Clippers’ 45 games, during which they’re 26-8.“It’s great,” Leonard said recently in regard to the fan vote, of which early results had him consistently in third place among frontcourt players. “I’m happy that I have some fans or people that like to enjoy watching me play. I thank them. I love them for voting for me.“But,” he added, “I’m not keeping track (of the voting).” Clippers’ Paul George: ‘If I make shots, this series could be a little different’ What the Clippers are saying the day after Luka Doncic’s game-winner tied series, 2-2 Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more