Caribbean marketing company to build new travel website

first_imgLifestyleTravel Caribbean marketing company to build new travel website by: – October 27, 2011 Share Share Share 56 Views   no discussionscenter_img Richard Skerrit. Image via: nevisblog.comMIAMI, USA — The Caribbean tourism industry’s marketing and business development unit has taken an important step towards relaunching its vacation website. The Caribbean Tourism Development Company (CTDC) has signed an agreement with the Florida-based graphics company, Tambourine, to redesign and recreate the site. As part of the two-year contract, Tambourine will also manage the website on behalf of the CTDC, a jointly owned and operated private, for profit entity created in 2007 by the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA).“This is a very important moment in the history of the CTDC, and a milestone for the CTO and CHTA, as it launches a new dimension in public/private sector cooperation in regional tourism,” said Richard “Ricky” Skerritt, the CTO chairman and co-chair of CTDC. “The caribbeantravel.com website will be the focal point that both draws awareness and generates bookings for potential vacationers from around the world and therefore will be the centre of our public-private sector cooperative regional marketing programme,” said Josef Forstmayr, CHTA president and CTDC co-chair. The redesigned website will be the vehicle through which the CTDC will market the Caribbean brand through licensing, merchandizing, advertising, and the sale of vacations. The new CaribbeanTravel.com will include among other features, an integrated booking platform that specifically caters to the Caribbean’s smaller hotels.The Caribbean Tourism Development Company (CTDC) is a marketing and business development unit, owned equally by the Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO). Its mission is to own, promote, protect, advance and enhance the Caribbean brand. The CTDC combines the resources of the Caribbean region’s destinations, accommodations and service providers to create a viable, cohesive, business unit that is able to identify commercial opportunities and allow the members of CHTA and CTO to benefit collectively from those opportunities in ways that individually they could not.In all its endeavours the company will engage only in activities that honour the Caribbean brand and benefit the members of CHTA and CTO.Caribbean News Now Sharing is caring! Tweetlast_img

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