SBC Classic to stay until ’07

first_imgVALENCIA – SBC Classic has extended its contract with the Valencia Country Club through 2007 with options for the following year to hold its annual Senior Classic PGA tournament, officials said Friday. The PGA Champions Tour event has been held at the local venue since 2001, and its five-year contract with the club was scheduled to expire next year. Organizers opted for the extension to mirror the existing sponsorship contract between SBC and the tour – it also expires in 2007, with an option to renew in 2008, said Brian Fitzgerald, SBC Classic’s executive director. “I think our relationship with Valencia has been a really good one,” he said. “I think the membership has been supportive of the event, and even more so, the Santa Clarita Valley has embraced the event, and it’s grown each year.” The event began in 1990, and has been held throughout Los Angeles including Rancho Park Golf Course and Wilshire Country Club before settling in Valencia in 2001. For information, visit Eugene Tong, (661) 257-5253 [email protected] 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe top 10 theme park moments of 2019 Though the telecommunications giant’s sponsorship is up for renewal in two years, Fitzgerald anticipates business as usual for the seniors tournament. The weeklong event drew an estimated 35,000 to 40,000 in 2005, and attendance has increased 10 percent to 20 percent each year. “The relationship between SBC and the PGA Tour is exceptionally strong,” he said. “I think that’s evidenced by the fact that SBC is now one of the principal sponsors of the PGA Tour. “We anticipate we’ll be (at Valencia Country Club) for the foreseeable future.” Officials are now signing up sponsors and gathering volunteers for the 17th annual tournament scheduled March 6-12 next year. “It’s a gradual thing,” Fitzgerald said. “It starts almost immediately after one tournament’s over and we move toward the next. … The heavy marketing and ticket sales – that will happen after the first of the year.” last_img

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