Nokia Lumia 820 sports exchangeable backs

first_imgIn an alliance with Microsoft, Finnish company Nokia has taken a big leap to revive it fortune by launching its smartphones, Lumia 920 and Lumia 820, in New York last week. Among the two smartphones launched, Nokia Lumia 820 is a mid-range phone, which doesn’t have the special camera lenses but it sports exchangeable backs that can switch colours.Launching the smartphones, Nokia CEO Stephen Elop reportedly said the new phones will go on sale in the fourth quarter in “select markets.” Nokia, which has been nearly absent from American market in the past few years, expects to recapture the attention of US shoppers.Facing stiff competition from Apple’s iPhone and devices running on Google’s Android software, Nokia has tried to stem the decline in smartphones in part through a partnership with Microsoft Corp. announced last year. It has moved away from the Symbian operating platform and has embraced Microsoft’s Windows Phone software.Nokia launched its first Windows phones late last year under the Lumia brand, as the first fruits of Elop’s alliance with Microsoft. Those ran Windows Phone 7 software, which is effectively being orphaned in the new version.Nokia sold 4 million Lumia phones in the second quarter, a far cry from the 26 million iPhones that Apple Inc. sold during those three months. So far, the line hasn’t helped Nokia halt its sales decline: Its global market share shrunk from the peak of 40 percent in 2008 to 29 percent in 2011, and it is expected to dwindle further this year.The new Windows Phones come as Google and makers of Android phones have run into legal trouble, which could slow the momentum of Android devices.With AP inputsadvertisementlast_img

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