Abstract: according to the concept of jiangnachun media heavyweights, there are two main channels: living space and information model, the so-called living space is to advertise on TV, bus, elevator, the movie, the so-called information model is to advertise in the information platform.
as I do before the product is the same, a lot of grass root entrepreneurs can only know to do their own products, but do not know how to do PR, so the product is good, no one knows what it is, just like a cup of C girls, walk to bent. Today I from a start-up point to blow newbier, tell startups PR those things.
a, what is PR
literally, PR is Public Relation (Public Relations), of course, there are people in the industry said that the self is PianRen (a), it is of course the PR public relations, public relations and public relations when you live in a small card hotel received is not the same. PR wide range, I would not say, it is a matter of theory, I said here PR, is to engage in propaganda it!
says the vernacular, according to my understanding, PR is the use of all the opportunities in the public and said he regressed. Further vulgar said veteran entrepreneurs borrow China hardcore, saying that "still caught when squatting who used the most important thing is not how much money you have, but others think how much money you have." Therefore, the so-called PR, is: "the most important thing is not to say that you have more than cattle, but others think you have more cattle!"
two, why do PR
why do PR? We give some success from far to near PR chestnuts to explain it:
Everyone has read
when the Northern Song Dynasty Sima hit the light cylinder, in the reform of Wang Anshi when he left politics for fifteen years, wrote a "mirror" the masterpiece of yew. As the fall of Wang Anshi, the court to re find a prime minister, then who? Sima Qian, he wrote a book "yew mirror", and is the highest of the widow, his voice, and the logical host. This "mirror" is his mentor PR for
at the beginning of the founding of the Republic of China, political thought Yuan Shikai was the most capable, but why let Sun Dapao (this is not my nickname from the host I don’t report)? This is because sun of the United States will greatly pull party Freemason, constantly to the domestic Hongmen national power, said Sun Da, how about good and handsome (note the comma), it is said that electricity before and after thousands of times, so all the people know that the sun is so greatly cattle B characters, and then logical when the temporary president.
said above, these may be too far, then we look at the popular figure nowadays business, what Ma Jiajia ah, West master ah, carved sirloin, Huang Taiji ah, why popularity so high? – yes they do > PR