good Hot pot is most people can not refuse the delicacy, it will have a very promising market catering industry, to open a Hot pot shop, now has become a lot of entrepreneurs choose to bring Hot pot delicious, I believe that many have tried, is unforgettable. But now the hot pot restaurant competition is still quite large, we have to understand some promotional strategies, do some activities to attract more consumers. Here to tell you about the venture to open a hot pot shop promotion strategy.
promotion method one: hot pot chain price promotions. If you encounter the threat of competitors in the industry, if it is hot pot chain in the off-season, if it is a major holiday, you can consider the price promotion! Among them, the price range is usually appropriate to 20~30%, low prices will not only hurt their image and vital interests, but also provoke vicious competition with the industry. Price strategy can be a comprehensive price, it can be a product price.
promotion method two: hot pot chain coupon promotions. Under what circumstances is it appropriate? When the store turnover is declining, you can send coupons. Meet the competitor’s low-cost attack, in order to keep the old customers, you can send coupons. Brand hot pot shop has just opened, in order to expand the influence, you can offer coupons in the surrounding area. In order to improve customer loyalty, you can also give the appropriate concessions to the old customers.
promotion method three: hot pot chain store gift promotion. Gift gift shop Hot pot also has targeted, not unconditional offer. Otherwise the gift will lose value, for the pursuit of a sensational effect is not worth it. Gift not only to build brand awareness, but also to consider the promotion of brand reputation, with their own brand image closely linked.
promotion method four: hot pot chain service promotion. Hot pot restaurant service is critical. Therefore, to do a good job of service, the relationship between the hot pot restaurant business! In the holidays, you can also send a greeting card, etc., and with some coupons.
is what the industry is in need of a good management method, not to say that opened a store on the line, start a Hot pot shop, we do not think the success of shop on the Everything will be fine., many operational problems later, we also need to pay attention to. From time to time to do some promotional activities to consumers, will also bring a broader market.