catering industry gold absorption strength really exciting, but the food and beverage investment market competition is very intense, want to find a reliable rich business opportunities in the catering industry, requires a certain skill, then what is this skill?
A, correct positioning of the market
Although a lot of
also in the market positioning to a breakthrough single, strive to multiple levels, not only have the dominant position and orientation also have non dominant. Enterprises in the choice of the main target market, but also from the actual choice of a number of market segments as the enterprise can compete for the market, as far as possible to meet the needs of several consumer groups. To throw in a price not to relax, look for a market without changing business ideas, change to a market, a consumer group practice.
also market positioning should be dynamic positioning, to change the traditional manufacturing circumstances, immutable and frozen, and change, with the market to follow the market, flexible operation market atmosphere. And according to the re study the market changes timely, decisive and determined new position, broaden their horizons, and constantly adjust the market structure, take the initiative to adjust the market structure, actively seize the market, constantly introducing new models, new varieties, new services and new features to seize the market share.
two, to form their own characteristics
the catering speciality, to be competitive in a buyer’s market, in order to survive and develop, the characteristic is to include the food product features and service features, products and services of the combination of features, also includes dining environment atmosphere characteristics, everywhere in the various grades of catering field today, in service, immutable and frozen products no, your food and beverage brands and characteristics, will be eliminated in the competition.
form their own food characteristics and not for distinguishing feature and features, but in order to meet consumers’ different psychological selection. If our food products, services, dining environment, tableware, facilities, atmosphere have their own characteristics, guests will come here.
due to the cost of the small and medium sized catering and capital is not too strong hotel is generally not for TV ads or large newspaper advertising, large restaurants and sometimes as part of advertising, we recognize that advertising is a recommendation